Navigating unfamiliar places creates unnecessary anxiety because the tools we rely on—mapping apps, social media, and local signage—don't communicate with each other. 

On one hand, we have wayfinding (mapping and transit) platforms that help predict the where and when of our arrivals, on the other, social media and content platforms inform us about the conditions—the what and how—of our destinations. And we are often left navigating the unknowns in between. 

While AI may eventually handle all this complexity, the practice of merging destination guidance and destination context is already happening in some design disciplines. This emerging human-centered approach to anticipate urban, hospitality, and retail journeys is coined here as Wayknowing.